Postindustria is a technology services company specializing in end-to-end custom software development for startups, mid-size businesses, and enterprises. We help our clients to imagine, design, engineer, and deliver business-defining software and digital experiences, whether they’re looking for a fully managed team, scalable workforce, or individual engineers.
About the job
The Sales Operations Specialist is responsible for managing and optimizing the lead generation and sales automation process, with a focus on ensuring the effectiveness of cold email campaigns. The role includes identifying and integrating new tools and methods, experimenting with innovative approaches, and ensuring alignment with the company’s strategic goals
Your contribution
- Manage the pipeline to generate 10,000 well-researched and enriched leads per month, ensuring alignment with the overall sales strategy.
- Use tools like LinkedIn, Clay, and various data platforms (e.g., People Data Labs, ZeroBounce, LeadMagic) for data enrichment. Regularly test and evaluate new data platforms to ensure they meet specific business needs.
- Optimize existing workflows (LinkedIn → Clay → Enrichment → Instantly → HubSpot) and explore new automation tools and methods.
- Implement advanced triggers based on key signals to enhance the timing and relevance of outreach.
- Regularly review and optimize cold email campaigns, focusing on content, cadence, and targeting to improve engagement.
- Oversee the technical setup of mailboxes, ensuring proper configuration for maximum deliverability.
- Manage system integrations (e.g., Zapier, webhooks) to ensure smooth data flow between platforms like HubSpot and Instantly.
- Allocate 40-50% of your time to exploring new tools, growth hacks, and innovative outreach strategies.
- Stay informed on the latest trends in sales automation and cold email best practices, implementing cutting-edge techniques.
- Work closely with the sales team to align outreach strategies and ensure tools and processes meet their needs.
- Regularly report on key metrics, including lead generation, email campaign performance, and deliverability rates.
Expertise you need
- Strong knowledge of CRM systems, email marketing tools, automation platforms, and data enrichment tools. Proficient in using spreadsheets for tracking and reporting.
- Open to experimenting with new approaches and tools, with a strong interest in staying ahead of industry trends.
- Familiar with sales processes, lead qualification, and market segmentation to align technical efforts with business goals.
Nice to have
- Experience with email deliverability best practices and technical setup is beneficial.
- Ability to analyze data from campaigns and systems, providing clear insights and recommendations.
- Methodical in work organization, with the ability to track multiple projects, experiments, and data sources.
Why us
Cozy office or home work environment
- Should you require any additional equipment, we will be happy to provide it;
- daily use of modern technologies;
- flexible working hours;
- ability to work remotely and hybrid;
- paid travel expenses.
Professional development and advancement
- Regular 1 on 1 feedback on development and performance;
- subvention for all work- related education (books, online courses) and conference participation;
- technical and career mentorship and guidance.
Team culture
- Experienced and enthusiastic multinational team;
- knowledge sharing culture;
- each employee is responsible for their part of the job so we appreciate the ability to self-organize and prioritize tasks;
- team budget for entertainment;
- referral program – if you want to work even more comfortably, being surrounded by some of your friends, we’ll pay for that up to 1500$ (depending on the candidate level).
Out-of-work care
- Annual leave of 15 working days;
- financial incentives for the wedding or birth of a child;
- $50 monthly stipend that can be used for gym memberships, nights out, and personal care;
- a monthly incentive for Private health services;
- Christmas bonus.
Next steps
- 45-minute interview with HR.
That’s small talk about the company, our team, the position, your background and experience related to the position, etc.
- Take Home Test
In this test, we will evaluate your ability to analyze and optimize sales leads, prioritize them, and suggest AI-driven improvements to enhance the lead qualification process and align sales with marketing.
- 60-minute interview with the CEO.
Screening interview.
